🤖 Bard Newsletters

Using Google’s updated chatbot Bard to curate newsletters, how to sell using a google doc, and newsletter operators needed...

Author

Richard Patey
May 12, 2023

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Hey there 👋,

In this week’s newsletter I discuss:

  • Using Google’s updated chatbot Bard to curate newsletters

  • How to sell using a google doc (rather than a sales page)

  • Attention as an asset class plus newsletter operators needed

🚀 Bard Curates The News

Google has just launched a smarter Bard AI chatbot, and it’s already super helpful if you have a curated news type newsletter.

Just visit bard.google.com and ask it for the top news in your industry over the last week. It’s able to do a good job with NFT stories:

And you can even ask it to tell you where it sourced the stories from:

It works very well with investing stories too, and so I predict a whole new wave of investing newsletters coming to beehiiv:

📈 The Newsletter Platform Built for Growth

I’ve tried almost every newsletter platform, from Drip to ConvertKit to Substack (running 6 newsletters there at one point) to now beehiiv.

beehiiv was founded by some of the earliest employees of the Morning Brew, so they know what it takes to grow a newsletter from zero to millions.

You get built-in referral functionality, true customization, analytics where you can see the results of paid acquisition and now built-in paid recommendations - a new traffic channel to grow your subscriber base, and a new way to monetize your newsletter.

🔥 Selling $20M Through Google Docs

This tweet by Scott Oldford, founder of The Wisdom Group, got my attention:

Scott has sold over $20M through google docs to warm traffic that already knew about and trusted him. This is an alternative to creating a polished sales page for cold traffic.

Part of The Wisdom Group is Wisdom Media which has already acquired 10+ newsletters and plans to own 50 within the next year. You can listen to Scott talk about why he thinks attention is an incredible asset class in an interview on Strategic Profits.

Scott is also hiring newsletter operators right now:

🗞️ Classifieds

The Lettergrowth Lab is a newsletter entrepreneur community and my favourite Discord server to hang out in. Inside you’ll find over 450 members working together to build newsletter businesses. My personal favourite channels are #monetizing #buy-sell-invest. Click for more info.

How should you segment your audience? Personalize your messaging? And leverage automation to get off the "email hamster wheel"... without getting overwhelmed? Brennan Dunn at Create & Sell tackles these questions, and more, each week. Subscribe here.

The Newsletter Is The Business is everything I know about launching, scaling and selling editorial newsletter businesses. I grew the Website Investing publication to over $5K/m in paid subscriptions, plus a similar level of revenue from sponsorship and affiliate, and sold for six figures. Check it out.

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Ok that’s it from me, I’ll be back in your inbox next Friday or sooner if you subscribe to my other newsletters on beehiiv above.

Cheers!

Richard Patey (@richardpatey)

Disclaimer: Nothing in this email is business advice and I am not a professional business adviser. I send weekly updates on the creator economy and what I'm doing personally - consider it informational and for entertainment purposes only. This newsletter is monetized through sponsorship, affiliate revenue and my own products.