🏆 Creator Plaques

Creator plaques for websites and newsletters | Why newsletter ads are more valuable | The latest Wisdom Media acquisition

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Hey there 👋,

In this week’s newsletter I discuss:

  • Creator plaques for websites and newsletters?

  • Why newsletter ads are more valuable

  • The latest Wisdom Media acquisition

Cheers!

Richard Patey (@richardpatey)

🏆 Creator Plaques

Gunnar from Growjoy asked whether newsletter providers could start providing physical plaques for reaching milestones, like YouTube and other platforms do:

This is a great idea, but I think it should be on the total number of opens rather than subscribers (as anyone can just upload a list) or only on subs gained through the platform (i.e. uploads don’t count).

I’d personally love it if beehiiv were to launch plaques for reaching 10K subs, 100K subs and 1M subs (has anyone got there yet?!).

I think this could also be done for content websites, when people achieve 10K/100K/1M unique visits per month, by platforms such as Ezoic who would be able to verify.

If none of this happens, you can always just go out and buy your own from companies creating them, with Plaque To Reality being my favourite:

💬 A Message from Ezoic

There is a direct connection between your user experience & the revenue your website generates.

When websites provide visitors with exceptional experiences, the visitors stay longer. And they become more likely to click on, consume, and take action on the key things you want them to do on your site.

Improving user experience in ways that drive revenue growth for businesses is the mission behind everything we do at Ezoic.

With customers worldwide, Ezoic offers solutions for websites of all sizes. Gain control over your site’s revenue and maximize the performance of your website today.

💸 Don’t Let Ad Revenue Fly Away

Most newsletter creators are pricing their ads way too low, as Shaan sets out in this tweet:

Impressions in newsletters should be valued way higher than display ads on websites, and in a completely different league to CPC/CPA you can get from Google / Facebook.

Rather than pitching to completely cold traffic, newsletter businesses have a real audience, who are regularly engaging with the content and developing a level of trust with the writer.

📰 Classifieds

Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out

The Newsletter Is The Business is everything I know about launching, scaling and selling editorial newsletter businesses. Check it out

☝️ One More Thing

Scott Oldford, CEO/Founder of The Wisdom Group has been at it again.

Two weeks ago he acquired this newsletter, along with the newsletter marketplace Duuce, and he has just announced another newsletter acquisition:

8AM is a bite-sized daily email read by 1000s of creators and entrepreneurs and now joins the Wisdom Media family.

The founder, Christian Collard had a similar motivation to why I wanted to sell to Scott:

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Disclaimer: Nothing in this email is business advice and I am not a professional business adviser. I send weekly updates on the creator economy and what I'm doing personally - consider it informational and for entertainment purposes only. This newsletter is monetized through sponsorship and product revenue.