Email Automation 101

💪 Email Automation 101

Email automation is a game-changer for newsletter creators. It saves time (that, on its own, is enough of an argument 🙂) plus it helps increases engagement etc…

Here’s how to get started with four key automations:

1. Welcome Sequence: Make a Strong First Impression

Your welcome sequence is your chance to hook new subscribers and set expectations. This automated series should:

• Thank them for subscribing, of course

• Introduce your newsletter’s value (super important)

• Encourage engagement (replying, following on social, sharing)

• Tease upcoming content or offer

• Be fun and take the chance to connect with your subscribers

Pro Tip: Add a personalized welcome video if you want to go the extra mile and be remembered

2. Funnel Emails: Convert Readers into Customers

If you offer paid products, services, or sponsorships, an email funnel can nurture subscribers into buyers. These emails should:

• Educate your audience on a problem you solve

• Share testimonials or success stories

• Present a compelling offer with a clear CTA

Pro Tip: Space out your emails so they don’t feel spammy—build trust before making the ask

3. Engagement Check-In Series: Confirm Interest and Clean Your List

Keep your list healthy by periodically checking if subscribers are still interested. This sequence can:

• Ask if they’re enjoying the content and want to stay subscribed

• Offer a quick survey to understand their preferences better

• Remind them of the benefits of staying subscribed (highlight popular content)

• Make it easy to update their email preferences or unsubscribe

Pro Tip: Use a subject line like “Still Want to Hear from Us?” to encourage opens and maintain an engaged audience.

+ You can use the following to help segment your subscribers and delete them if necessary:

Now that you’ve freed some time, you can prep for number 4:

4. Newsletter Issues: Make your life easier

There is no better feeling than receiving your email campaign that has been scheduled in advance 🙂 

Automate the delivery of your regular newsletter issues to stay consistent without the stress. This can:

• Schedule your newsletters in advance to maintain a reliable cadence

• Automatically resend campaigns to non-openers

• Include dynamic content (like recent blog posts or trending topics) to keep it fresh

Pro Tip: Use A/B testing on subject lines and content blocks to optimize engagement over time.

Good automations to you all!!

Have you ever thought about selling your Newsletter?

Yes, it's a thing, you could get money for the great newsletter you've created!!

At Duuce we have 5,000 buyers looking to acquire newsletters in all niches, with budgets from $1,000 to $5,000,000!

Want to know how much you could get for your newsletter? Use our ​free valuation tool​!

​I want to sell my newsletter!

   Comfortably Uncomfortable

Tyler Denk, CEO of Beehiiv, wrote a nice recap of his origin story to celebrate his 80K subscribers for Big Desk Energy. Very inspirational and will resonate with a lot of people, I believe.

Thank you for taking the time!

📰 Classifieds

💡Ezoic - The Web's Largest List Owners are Winning while Traditional Sites Fall Behind. Learn More!

💰 Acquire the Web - Join 4,900+ buyers in their quest for their next digital investments. Sign up for free

🐝 Beehiiv - Get 20% off your first 3 months on any plan + a 30-day trial on one of the best mailing tool out there. Get started now!

✒️ E-signature - Need to sign documents electronically efficiently? Easy to use? Get 50% extra credit upon your first payment, Try it now!

💡 Growth in Reverse - Get the Playbooks Top Creators Use to Grow Their Audience. Join for free!

🤝 Lettergrowth - Start Cross-promoting with creators in your niche, one of the best way to grow your audience without spending a dime, plus it makes you network! Start now!

☝️ One More Thing

Selling a business can be overwhelming, here are 3 tips to make selling any business much smoother!