From Feeds to Inboxes: The Creator Shift to Newsletters

🗞️ From Feeds to Inboxes: The Creator Shift to Newsletters

Social media creators are increasingly turning/ being turned to newsletters.

Platforms like Substack, Beehiiv, Mailchimp, and Kit have simplified this transition.

Why Creators Are Making the Shift

• Ownership: Newsletters offer creators control beyond social media algorithms.

• Monetization: Top Substack writers earn over $100,000 per year, with some reaching seven figures. Beehiiv offers multiple easy ways to monetize through their platform.

• Deeper Engagement: Newsletters often see 30-50% open rates, far outperforming social media engagement.

A few Examples

1. Matt Taibbi (Substack)
Former Rolling Stone journalist Matt Taibbi built Racket News on Substack, earning over $500,000 annually with paid subscriptions with a 500K+ subscriber base.

2. Ali Abdaal (Kit)
British doctor-turned-entrepreneur, YouTuber, and content creator known for his insights on productivity, personal development, and business. He uses Kit to deliver insights on productivity and growth. His newsletter reached 270,000+ subscribers in the last 3 years,

The Challenges of Transitioning to Newsletters

However, success isn’t guaranteed…

1. Alix Traeger, known for her recipes videos and cookbook, struggled to convert her 1.2M TikTok and 667K Instagram followers into a thriving Substack newsletter audience. Writing long-form content require new strategies and patience, and is a totally different process from social media content.

2. Emily Mariko Viral TikTok chef leveraged her 12.4M followers on TikTok and 2M on Instagram to build a 300K+ Substack newsletter featuring recipes and insights, driving revenue through sponsorships and subscriber perks, though stopped in 2024 and kept focused on TikTok.

Key Takeaway

Newsletters offer creators stability and control, but require adapting to a different format, and that takes time and efforts. While some have an easier time with email communication, others thrive better in video, audio, or social media.

Making a successful switch can be hard, having a team to help with the content and monetization is a plus, repurposing social media content, trying different format maybe even different mailing tools..

We're grateful for the content each creator brings to their audience, and we welcome the one that arrive in the newsletter space, certainly making it evolve in many ways.

The Newsletter Conference is back for its second edition, live in New York City, always around my birthday, it can only be good…

I did attend last year, and it was awesome to say the least!!

Get ready for the must-attend event of the year! Connect with the brightest minds in the newsletter industry. Whether you're looking to grow your audience, improve your content, or boost engagement, the Newsletter Conference offers invaluable insights.

💡 Keynotes | Panels | Networking | Workshops
🎤 Hear from top leaders like Nathan Barry and Kinsey Grant Baker
🎉 VIP dinner & cocktail reception

🗓 May 2, 2025 | 📍 The Times Center, NYC

Only 49 days left before the event, register now and get $150 OFF any tickets with the Code DUUCE.

​I want in!

   One Year Newsletter

Luis Enrique Lan, started his Better Than Points newsletter a year ago, and here are the 5 takeaways he is sharing with us.

Definitely agree with number 4!!

📰 Classifieds

💡Ezoic - The Web's Largest List Owners are Winning while Traditional Sites Fall Behind. Learn More!

💰 Acquire the Web - Join 5,300+ buyers in their quest for their next digital investments. Sign up for free

🐝 Beehiiv - Get 20% off your first 3 months on any plan + a 30-day trial on one of the best mailing tool out there. Get started now!

✒️ E-signature - Need to sign documents electronically efficiently? Easy to use? Get 50% extra credit upon your first payment, Try it now!

💡 Growth in Reverse - Get the Playbooks Top Creators Use to Grow Their Audience. Join for free!

🤝 Lettergrowth - Start Cross-promoting with creators in your niche, one of the best way to grow your audience without spending a dime, plus it makes you network! Start now!

☝️ One More Thing

Austin Belcak gives us 10 Simple Steps to become great at networking, a prime skill in… life really.