⭕️ Full Circle

💰 Part 1: Acquisition of Inverse Cramer

Context: Jim Cramer, well-known for his finance show on television, Mad Money. Has gained an ardent fan following over the past few decades through his stock recommendations to viewers.

In January 2022, a newsletter creator started an Inverse Cramer community on Twitter to promote basically the total opposite of the advice Jim Cramer gives.

The founder was “so fascinated by the substantial amount of questionable and often outright terrible financial advice that he decided to start tracking it.” He first grew a Twitter account (to 175k followers) and then a Newsletter on Beehiiv (7,000 subscribers)

A year later on January 2023, Inverse Cramer got acquired by Alts.co, shortly after launching their newsletter!

Read the case study by Beehiiv for a lot more details.

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🤝 Part2: For sale again

Fast-forward to today, after 1 year of ownership, double the number of subscribers, great optimizations, more growth and revenues.

The Inverse Cramer is for sale again!

Even though it’s their favorite newsletter in their portfolio, the Alts.co team needs to “get laser-focused on their new Accredited Investor service.”

You can find more details at Duuce

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☝️ One More Thing

Stefan from Alts.co (main character of this newsletter today) got interviewed by Dan Barry just this week.

He gives more depth and understanding of the Alts brand and growth.

Great read!