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- 🛣️ Funnels
🛣️ Funnels
In this issue, we discuss funnels, post acquisition and lawsuits.
The Wisdom Group
March 01, 2024
Sponsored by
Hey there 👋,
In this issue, we discuss:
Funnels
Post Acquisition
Lawsuit
Cheers!
🛣️ Funnels
A marketing funnel describes your customer’s journey with you.
From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond
There are a lot of different opinions about funnels and how they should be.
While some think it should be a simple matter:
Stop building complicated funnels.
Build a 'micro-funnel' instead.
Micro-funnels are short funnels that you can deploy to sell products via social.
Social post → article → CTA → $$
(especially useful for low-ticket)
— Justin Welsh (@thejustinwelsh)
Feb 27, 2024
Your funnels don't have to be complicated.
• Build a welcome sequence
• Add medium/high ticket offers
• Pitch them at least 5 times a weekAdd complimentary sequences and offers as you go.
Start with high ticket first.
Voila.
— Sebastian Rózga (@modern_mindset)
Feb 29, 2024
Others, like Jens Lennartsson, think that a funnel is not needed, and is an outdated concept:
Your business does not need a Sales Funnel!
As a matter of fact, it is a really crappy way to grow your company.
The "customer funnel" is based on a concept coined in 1898!
A linear, step-by-step system takes each "lead" through the same path.
But that's not how the world… twitter.com/i/web/status/1…
— 🌶 Jens | Newsletter Rebel (@JensLennartsson)
Mar 1, 2024
Scott Oldford, him, thinks it depends on the business size:
Bottom line, funnel or no funnel, to each its own! :)
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🗞️ Post Acquisition
After acquiring Tip News from Duuce, 4 months ago, Kyle Scott Laskowsky shared 3 things he put in place to optimize and scale the newsletter.
In November, I bought popular newsletter @TipNewsBrief through the newsletter acquisition marketplace @duuce.
Immediately did 3 things:
1) Brought on former NJ[dotcom] reporter @JamesKratch to make it the best source for unbiased daily news.
2) Moved it to @beehiiv, the best… twitter.com/i/web/status/1…
— Kyle Scott Laskowski (@KyleScottL)
Feb 29, 2024
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☝️ One More Thing
Another day in the life of Elon Musk, just like us commoners enjoys a good debate, Elon enjoys a good lawsuit.
Let’s see where this one leads…
Elon Musk sues Sam Altman, accusing him of betraying OpenAI's mission of benefiting humanity trib.al/RRm6Yke
— Business Insider (@BusinessInsider)
Mar 1, 2024
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Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes.