❤️ Humanity over profit

What we should all aspire to ...

Author

The Wisdom Group
October 13, 2023

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Hey there 👋,

In this issue, we discuss:

  • Humanity over profit

  • No moral argument for staying on X

  • Social proof on your opt-in page

Cheers!

❤️ Humanity over profit

Nathan Barry, well known creator of ConvertKit started in 2013, tells us how rejecting an offer of hundreds of millions from Spotify made him think of an innovative way to get his team liquidity!

Back in 2018 after 5 year of activity, he put 10% of the company into an equity pool for the team.

“Giving out real ownership to the team that built ConvertKit is one of my favorite moments in company history”

However, 3 years later, after refusing such a large sum from Spotify, he needed to come up with a new plan to level with his team.

25 team members sold 3.18% of their shares, totaling 200 million dollars, to 48 trusted investors.

Nathan showed great ethical entrepreneurial reflection, in understanding that ConvertKit is such a success thanks to his team (personal talent is great, but in unity we thrive).

Thinking outside the box to offer both a steady job to its employees and an opportunity to be part of something bigger and get more out of their dedication is demonstrating amazing skills in both business and human relations.

Now again in 2023, some shares are for sale!

If you are interested in being part of an ethical, humane base business, look no further!

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👏 No moral argument for staying on X

Almost a year now that Elon Musk acquired Twitter, which is now X. Joan Westenberg, Australian tech leader, decided to walk away from her 30,000 follower X account! And she makes a great argument:

“The only way to be values-driven is to be ruthlessly moral in where we engage”

Denouncing the desire of the social media platform to “reward controversy, conflict and outrage”

Her approach is applauded by many.

Is it time for new “clean” social media platforms to emerge?

Joan Westenberg on LinkedIn: There Is No Moral Argument For Staying On Twitter/X

🍕 Last night, I deactivated my own Twitter account and walked away from an audience of 30,000 followers. Because I no longer believe a moral argument can be…

www.linkedin.com/posts/joan-westenberg_there-is-no-moral-argument-for-staying-on-activity-7118106815518711808-0vtf?utm_source=share&utm_medium=member_desktop

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☝️ One More Thing

Make sure you add those 5 social proofs on your opt-in page to optimize the subscriber conversion, thank you, Daniel!

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. There are no affiliate links in this issue.