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- 📍Local Newsletters
📍Local Newsletters
In this issue, we discuss local newsletters, Sparkloop recommendations and content ideas.
The Wisdom Group
February 02, 2024
Sponsored by
Hey there 👋,
In this issue, we discuss:
Local Newsletters.
Sparkloop Recommendations
Content Ideas
Cheers!
📍Local Newsletters
Local Newsletters “focuses on a specific location as its target audience. Similar to how a local newspaper would distribute its papers, these newsletters cover one town, city, or region.”
Beehiiv wrote a great article on what you need to start a local newsletter.
Gunnar Holm also shared lead magnets ideas:
If you’re planning on doing a local newsletter, steal this lead magnet:
Do a roundup of all the cool things happening in your city, and send it out every Thursday.
Then use that in your ads to get people to subscribe — and then expand on the content from there.
Remember:… twitter.com/i/web/status/1…
— Gunnar S. Holm (@holmisthename)
Jan 28, 2024
Local Newsletters do have their own struggle as well, just like any other business.
This local newsletter trend is amazing until people realize that selling to local businesses is 100X harder than selling to companies
Getting restaurants and local lawn mowing companies to pay you $250 is arguably the hardest sell of all time
— Marketing Max (@MarketingMax)
Feb 2, 2024
Though, with the right strategy and energy, it could be a great niche!
I've found the most untapped, competition-free newsletter niche you can think of.
Still, 2 weeks later, I can't wrap my head around why this isn't a thing yet.
It all started here:
A few weeks ago, I wanted to find something fun to do over the weekend. Yes, I could go to the… twitter.com/i/web/status/1…
— 🌶 Jens | Newsletter Rebel (@JensLennartsson)
Jan 26, 2024
Ryan Sneddon, the local newsletter guy, made 200K revenue in 2023 from his newsletter in Annapolis.
My local newsletter generated $200k in revenue last year
Most of it was ad revenue and 90% came from inbound leads
Wait, inbound? Yep. I've never cold called anyone. Let me explain
There's a real estate agent in town who is no doubt the best around. In fact, he's #1 in the… twitter.com/i/web/status/1…
— The Local Newsletter Guy | Ryan Sneddon🍦 (@lifeof_scoop)
Jan 31, 2024
Pricing being an important part of course, and so is quality! He shares tips to start, grow and monetize your local newsletter in Life of Scoop.
I charge my local newsletter clients high prices for ads. But I also:
• Provide excellent copywriting services at no charge (with unlimited revisions)
• Hire a photographer and give them all the photos
• Do a full marketing consultation before we start advertising them— The Local Newsletter Guy | Ryan Sneddon🍦 (@lifeof_scoop)
Feb 2, 2024
Local Newsletters can take other directions. Eric Holthaus, meteorologist, created Currently Weather Service, which gives you a recap of the weather depending on which city you live in!
Awesome concept and super useful!
🚀 Growth Newsletter
The team that scales Refind, currently, at 450k subscribers!
Brings you INBOX FOX! 100 quick tips to grow your newsletter.
A foxy newsletter to help you grow your audience.
✨ Sparkloop Recommendations
Rohan Chheda, owner of Pitch Club (26k subscribers) made $26,000 in 4 months thanks to Sparkloop! Check out his free guide!
My newsletter made $26,500 in 4 months!
How?
By leveraging the power of Sparkloop Recommendations.
Using this I was able to totally offset my paid acquisitions cost, and even make a profit!
I'm writing a guide to teach you to do the same.
FREE for 24 Hours.
Want it?
•… twitter.com/i/web/status/1…— Rohan Chheda (@rohanchheda)
Feb 2, 2024
📰 Classifieds
Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out
Double The Open & Click Rates of Your Emails — Learn the simple 5-Step SMART Process to help you permanently fix low open rates from the emails you send. This free guide shows you how
Lettergrowth is the #1 place to cross-promote with 1000+ Newsletters in 45 different niches for FREE Check it out
☝️ One More Thing
One more thing, 14 content ideas from Jeff Felten, to never run out of things to share with your audience!
14 newsletter ideas to send your list TODAY:
- A poll
- A helpful tip
- A case study
- A sneak peek
- Old blog post
- Ask 4 feedback
- Teach something
- A podcast episode
- A big announcement
- Book recommendation
- A big or small client win
- A helpful tool or resource
- A… twitter.com/i/web/status/1…— Jeff Felten 📫 (@HeyJeffFelten)
Feb 1, 2024
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes.