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- 🎩 Adapting Newsletters
🎩 Adapting Newsletters
In this issue, we discuss Adapting Newsletters, Closing Hooks and the AMO summit.
Hey there 👋,
In this issue, we discuss:
Adapting Newsletters
1 Million Newsletter Subscribers
AMO Summit
Cheers!
How many Newsletters do you own? |
🎩 Adapting Newsletters
As time goes by, and the world changes, our Newsletters also are bound to evolve.
We have to adapt to the new information we receive from our subscribers (feedback, surveys, stats etc…)
You do want your audience to have this homey feeling when they read you, though you got to adapt as well.
Big newsletters like The Hustle understand it and keep updating their format, look, whilst still staying true to their brand.
We just redesigned @TheHustle, one of the world's most popular newsletters.
It's one of only a handful of redesigns we've done in my 5+ years.
Why'd we do it, and what can you learn from it?
🧵...
— Brad Wolverton (@bradwolverton)
6:32 PM • Oct 6, 2024
Here are some other tips to update your newsletter to keep it easy to read:
Are you assaulting your audience with huge blocks of text?
How rude!
Use this framework when crafting email newsletters:
1/ Be generous with negative space
2/ Say your piece succinctly
3/ Lead readers to 1 actionThe universe thanks you.
— Kenneth Lo 🚢 (@klopmp)
6:10 AM • Oct 15, 2024
Where else can you find 1,500 Newsletters in the same place for you to cross-promote with…for Free?
135+ Niches
A total of $16.7 Millions subscribers!
🪝 Newsletter Hooks
All methods are good to keep your audience on their toes and wanting more each week.
Louis Nicholls shares with us his newsletter hooks, at the end of each of his newsletter, he adds a sentence or two teasing people about next’s week subject and the value he will be bringing to the table.
Steal this newsletter trick 👇
My newsletter has a 65%+ open rate with thousands of subs and no list cleaning.
How?
I stole the idea of a "closing hook" from top YouTubers and applied it to my newsletter...
It's simple: At the end of each newsletter, tease the content of the… x.com/i/web/status/1…
— Louis Nicholls 💫 (@louisnicholls_)
3:54 PM • May 16, 2024
Other writers do the same, cliffhangers, hooks same concept to grab your audience’s attention.
@ConvertKit Pro tip: Leave cliffhangers at the end of each email!
Make your newsletter binge-worthy. 🍿
Open loops keep readers eager for the next edition.
— ⚡ Dylan Redekop || Newsletter Strategist 💙💛 (@growthcurrency)
11:56 PM • Sep 30, 2024
This does require you know what you will talk about in your next issue :)
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☝️ One More Thing
Alexis Grant attended the 2nd A Media Operator Summit this week in New York, organized by Jacob Donnelly.
And was kind enough to resume it for us:
Interested in sponsoring this Newsletter? Contact [email protected]
Have a nice weekend!
Talk to you next week :)
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. Certain links of this newsletter are affiliate links, we believe transparency is part of our code of Ethics, hence the sharing.