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🧐 Newsletter Crimes

🧐 Newsletter Crimes

Avoiding newsletter crimes, and Nathan Barry launching a newsletter growth agency

Richard Patey
June 16, 2023

Hey there 👋,

In this week’s newsletter I discuss:

Avoiding newsletter crimes
Nathan Barry launches a newsletter growth agency

Cheers!

Richard Patey (@richardpatey)

🧐 Avoid These Newsletter Crimes

Juliet Lyall, the “Letter Master” behind investing.io who now helps business owners write newsletters with Run Your Letter, is releasing a series of tweets about crimes people make with their newsletters.

The first one is about link abuse:

It's a sin!
🧐A series of newsletter crimes.
I'm sharing my notes on newsletter errors that affect your readability, engagement, and growth.
You'll learn how to avoid the same mistakes.
Let's start with crime #1:
Link abuse: Part 1 (& how to fix it)
What is link abuse?
🧵 http
— Juliet Lyall (@Juliet_Lyall)
Jun 16, 2023

This reminds me of the old skool SEO days of keyword stuffing:

❝

…cramming your newsletter with too many links is a guaranteed way to distract your readers

Juliet Lyall

Juliet’s next tweet is about how you're missing opportunities to link in your newsletter.

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🚀 The Playbook for Growth

Nathan Barry from ConvertKit along with Sahil Bloom (from the 400K+ sub Curiosity Chronicle newsletter), along with Shane Martin just launched a newsletter growth agency for solo creators called Paperboy Studios:

For the last 10 years I've had a unique behind-the-scenes view into what works to grow newsletters.
We've built those best practices into @ConvertKit and now I'm partnering with @SahilBloom to launch a new agency to implement our playbook for creators.
— Nathan Barry (@nathanbarry)
Jun 14, 2023

This all started from Sahil’s tweet back in September:

Newsletter Growth Agency.
Massive untapped opportunity. Create an agency that works directly with solo creators to launch and scale a newsletter or email list.
Content, marketing, strategy, execution, amplification.
— Sahil Bloom (@SahilBloom)
Sep 25, 2022

Looking at the replies to the tweets, it looks as if it’s about leveraging tools like Sparkloop Upscribe (which ConvertKit just acquired, mentioned last week) and ConvertKit’s own Sponsor Network.

Here is its toolbox:

While I personally enjoy playing around and operating growth channels, I’m looking forward to growing my Digital Asset Investor newsletter to the point where I could pay for their base package, which starts at $5K/m, so I could just focus on researching and writing:

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Disclaimer: Nothing in this email is business advice and I am not a professional business adviser. I send weekly updates on the creator economy and what I'm doing personally - consider it informational and for entertainment purposes only. This newsletter is monetized through sponsorship and product revenue.