🍿 Newsletter Mafias

🍿 Newsletter Wars

You may have seen that earlier this week, Matt McGarry, from the beehiiv certified partner agency GrowLetter, got into a fued with Shaan Puri over statements he made on the latest My First Million Podcast about how much he was responsible with the growth of the Milk Road newsletter.

This post/thread is probably the best entry point and we’ve read through all the replies, with our favourite being this one by Dylan Jardon from the 1M+ subscriber Smart Nonsense daily comic letter:

In total all the posts/threads got well over a million impressions from this first mafia war. I wonder who long it will take before there is a second.

🧐 Becoming Sophisticated

Louis from Sparkloop posted the thread ‘A few thoughts on newsletter growth’ on X. The first post applies to the ‘discussion’ above about the Milk Road:

But the part that resonated most with us was that the newsletter business is still unsophisticated and in its infancy:

We all need to up-skill when it comes to understanding acquisition and growth related metrics, which is the type of content we will be creating at newsletters.co.

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☝️ One More Thing

Whether the Milk Road’s growth to 250K subs was 90% or 50% paid acquisition, their Facebook ads were an integral part.

And there is a really handy site called WriterAds, built by Matthias, where you can spy on the Meta ads the top email newsletters are currently running: