😎 Personal Brands

In this issue, we discuss Newsletter merch, Reddit generating ideas and monetization strategies.

Author

The Wisdom Group
May 18, 2024

Hey there 👋,

In this issue, we discuss:

  • Personal Brands

  • Buyer Psychology Tips

  • Closing Hook

Cheers!

Quick question to get to know you better:

When do you write your newsletter content?

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😎 Personal Brands

In the year 1760, the concept of influencers began. A potter (person who makes pots) named Josiah Westwood created a tea set for Queen Charlotte and publicized himself as the “Potter of her Majesty.”

This title and the royal family's stamp of approval deemed his brand as a staple and is called the “father of modern marketing”.

In the era of social medias, we have seen many “potters” and others develop the same concept :)

Why?

Because people connect more with people than with brands.

As a founder, you might want to utilize this technique, though you can’t let it affect your other tasks.

Nathan Barry, CEO of Convertkit, gives us tips on how to do it taking the least amount of time possible to make your personal brand worth it.

Here is how:

​ ​ ​ Hey [FIRST NAME GOES HERE], If you’re a founder, you might have wondered whether it makes sense to be the face of your company or stay behind the scenes. Should you invest...

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💡 Buyer Psychology Tips

Katelyn Bourgoin from uses those 7 Buyer Psychology tips to help her write emails people will want to read that are not Clickbaits!

Number 4 reminded me that people use to have so much more GIFs in their newsletters, and now not so much anymore… I wonder why.

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☝️ One More Thing

Louis Nicholls from Sparkloop took this idea from Top YouTubers and applied it to his newsletter.

It’s called a closing hook, you basically share one cool idea you will be sharing in your next issue.

This does imply that you have an idea of your content for next week…

Have a nice rest of your weekend!

Talk to you next week :)

Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes.