🏪 Promoting Website Marketplaces

February 04, 2023

Hi there 👋

This is Richard from Supercharge - a free weekly newsletter where I pick the best new software tools, funnel strategies and affiliate deals to supercharge your revenue.

Over the last 6 months or so I’ve been promoting the Flippa marketplace as an affiliate, and more recently Empire Flippers. I’ve been doing this through my other newsletter Acquire Websites:

In this newsletter, I break down my earnings and the opportunity for affiliate marketers.

Flippa Referral Program

Flippa relaunched their affiliate program on Commission Junction last year, and they pay 30% on any listing fees (where you refer a seller) along with 30% of any success fees earned on any digital businesses that sell (whether you refer the buyer or seller).

Flippa has listings packages from $49 up to $599:

And it has a sliding scale success fee, from 10% on assets worth up to $50K, 8% on assets between $50K and $100K, 6% between $100K and $1M, 5% between $1M and $5M and 4% between $5M-$10M:

So how is their affiliate program performing for me?

I started promoting in the middle of September 2022, and so far have driven over 1800 clicks:

This led to one sale (a 0.1% conversion rate) which generated $1,750 in earnings to Flippa:

So I’m assuming Flippa took a 10% success fee on a $17,500 asset that sold on the marketplace.

My 30% cut is $525 earned:

And the earnings per click work out to be a strong $29:

Empire Flippers Referral Program

Empire Flippers referral program pays a lower 20% on success fees generated, but they have a higher 15% commission fee:

However, they also have a minimum asset level requirement of around $60K (assets making $2K+ per month), so you’re not going to make commissions on smaller assets such as the $17K one on Flippa above.

So how is their affiliate program performing for me?

Well, so far I’ve only sent 49 clicks however have earned $4,401 in commissions.

That currently works out to be an $89 EPC which is over 200% higher than with Flippa.

However, note the very small sample size so will have to see how this plays out over 1000s of clicks.

What I really like about Empire Flippers is that they have an affiliate leaderboard:

I’m currently 27th and as am super competitive, look to get in the top 10 ASAP, in the same way as I have achieved previously with companies such as Samcart back in the day (2017):

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Ok that’s it for this time! See you next week. 🤗

— Richard (@richardpatey)

This newsletter is monetized through affiliate links and from sponsorship.