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- 🧹 Spring Cleaning
🧹 Spring Cleaning
In this issue, we discuss cleaning your database, The Newsletter Conference and storytelling.
The Wisdom Group
April 19, 2024
Sponsored by
Hey there 👋,
In this issue, we discuss:
Cleaning your database
The Newsletter Conference
Storytelling
Cheers!
🧹Cleaning your Database
It’s that time of year again, or maybe you have better habits with cleaning your database.
Indeed, just like your fridge or your Instagram’s followers need a little cleaning every so often, it’s the same with your newsletter subscriber’s database.
How to make sure the subscribers you delete are in fact people who do not read your newsletter?
Chennell Basilio realized that when she sent over a campaign to supposedly “inactive subscribers” some of them replied to say they always open her newsletter.
This implies, as we know, that we cannot trust the data 100%…
And we have to take precautions to be sure to only delete actual inactive subscribers!
I set up a campaign a few months ago telling people they needed to click a link to stay subscribed.
A few replied saying they always open my emails...
But the software doesn't show that, and some block the tracking links. Curious how you know you weren't deleting readers?
— Chenell Basilio (@chenellco)
3:33 PM • Apr 18, 2024
If it’s your first time, start slowly, make sure you classify your subscribers well, then DELETE!
Even if it’s never fun to see your graph looks like that, it’s for the best :)
I had a sad day today, had to say bye to a few people today.
All in the name of deliverability
— Daniel ➡️ The Newsletter Setup Dude (@idanielroman)
2:00 AM • Apr 18, 2024
For those of you who don’t know Duuce, let me give you the 411 on it:
Duuce is the #1 Marketplace for Buying and Selling quality Newsletters!
What does that mean, really?
It means, if you are a Newsletter Creator, and you’ve grown your newsletter for a few months or a few years, and you either need funds for another project, feel tired of your niche, want somebody else to take over your business, You can go to Duuce and post your newsletter for Sale!
Duuce has a database of 2,000+ qualified buyers looking to acquire newsletters in 50+ niches with budgets from $500 to $5,000,000!
You would like to know how much you could get for your newsletter first?
No worries! You can use Duuce’s valuation tool to figure that out!
🗽The Newsletter Conference
It is coming very soon, and it will be awesome!
Ryan explained it greatly!
The newsletter space needed an event of their own, and they made it happen… Thanks!
Can’t wait…
📰 Classifieds
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☝️ One More Thing
It’s not a new post, though it’s a good reminder from Eve Arnold about the importance of Storytelling!
After writing 1 MILLION words on the internet I've come to ONE conclusion.
Storytelling is THE most important skill to master.
Here are 7 storytelling tricks to hook your reader (in 2 minutes):
— Eve Arnold (@writes_eve)
5:00 PM • Jun 11, 2023
Have a nice weekend!
Talk to you next week 🙂
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes.