Syndication strategy

📣 Syndication strategy

Ciler Demiralp founder of Newsletter Circle shared a great breakdown of how syndication is one of the most underutilized growth strategies in the newsletter world. While everyone’s chasing SEO or cross-promos, syndication lets you multiply exposure without rewriting a single line.

But what is Syndication? (yes, we keep learning, I know I do)

Syndication is the practice of republishing your content across multiple platforms or channels to reach new audiences. Instead of creating new content from scratch, you distribute the same piece, like your newsletter or an article on places like LinkedIn, Medium, X, or even other newsletters and blogs.

Think of it as copy-pasting with strategy. Done right, it multiplies your reach with zero extra writing.

More examples of smart syndication:

• Content Syndication: What It Is & How to Do It Successfully

If your content is sitting in just one inbox, it's probably underperforming.

Have you ever thought about selling your Newsletter?

Yes, it's a thing, you could get money for the great newsletter you've created!!

At Duuce we have 5,000 buyers looking to acquire newsletters in all niches, with budgets from $1,000 to $5,000,000!

Want to know how much you could get for your newsletter? Use our ​free valuation tool​!

   How to fix your newsletter pitch

Every week, thousands of new newsletters launch and far too many open with the same tired line:
“Curated news and insights you care about.”

Dylan Redekop breaks down why that kind of vague positioning kills conversion and what to say instead.

The key? Be ultra-specific about what your newsletter delivers and who it’s for.

👀 Read Dylan’s full post

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💡 Growth in Reverse - Get the Playbooks Top Creators Use to Grow Their Audience. Join for free!

🤝 Lettergrowth - Start Cross-promoting with creators in your niche, one of the best way to grow your audience without spending a dime, plus it makes you network! Start now!

☝️ One More Thing

Codie Sanchez dropped a killer framework for creators and operators trying to grow without adding more chaos.

It’s called SODA:

S – Streamline
O – Outsource
D – Document
A – Automate

If you’re still doing everything manually, this is a reminder to build systems before scale breaks them.