THE MAIN THING

 📈 Never Run Out of Newsletter Ideas Again

90% of the newsletter creators I know ask themselves this question every week: "What am I going to write about?"

The other 10% have 6 months of content topics in a Google Sheet ready to draft. But I don't know many people like that!

When you research topics for your newsletter, you probably head to Google, an LLM, or your favorite social feed. I do. The one place I ignored was Reddit because it seemed messy and time-consuming.

What I didn't understand is that you can treat it like a search engine. The insights you find there are raw, specific, and far closer to what your readers care about—not what an algorithm thinks they do.

How to use Reddit for your newsletter research

1. Search like a human. Type your niche topic followed by phrases like "how do you," "recommendations," or "what do you think."

For example, if your newsletter covers personal finance, try "budgeting + recommended tools" or "saving habits + what do you think." You'll uncover real pain points that don't sound like recycled SEO headlines.

2. Sort the Subreddit. "Top" shows evergreen questions that keep coming up. "Hot" reveals what's trending right now, so you can sometimes grab an idea to share before everyone else does.

3. Explore niche communities. Every Subreddit is a focused group. Skip the massive ones like r/marketing and look for smaller, niche spaces that align with your newsletter topic. Watch what gets upvoted and note the questions people repeatedly ask.

4. Take notice of their language. Redditors don't talk like marketers (this is a good thing). Pay attention to how they describe their problems and frustrations so you can mirror that language in your newsletter. It's easier to relate to people when you "speak their language."

Idea: Try Reddit Pro. It hands you data on what topics your potential subscribers care about, where they hang out, and how they engage with similar content.

Do you have any Reddit tips I should know about? 

Reply with one tip, and I'll feature the best ones next week.

BROUGHT TO YOU BY

Superhuman AI

Become the go-to AI expert in 30 days

AI keeps coming up at work, but you still don't get it?

That's exactly why 1M+ professionals working at Google, Meta, and OpenAI read Superhuman AI daily.

Here's what you get:

• Daily AI news that matters for your career - Filtered from 1000s of sources so you know what affects your industry.

• Step-by-step tutorials you can use immediately - Real prompts and workflows that solve actual business problems.

• New AI tools tested and reviewed - We try everything to deliver tools that drive real results.

• All in just 3 minutes a day

Join 1M+ pros

THINGS IN BRIEF

1. 5 zero-cost ways to get subscribers

It's easy to overlook the obvious ways to promote your newsletter.

Here are 5 free ways that help you get subs:

1. Put your newsletter link in your email signature

2. Link to your newsletter in the 'featured' section on your LinkedIn profile

3. Share your link in niche-specific forums

4. Add a sign-up form to your product pages (e-commerce)

5. DM your newsletter link to new social followers

Bonus: Place the link in your video descriptions on YouTube.

2. Google blocking non-compliant emails

If you've been sleeping on compliancy, then you might find your emails aren't delivered.

Google just announced, “Starting November 2025, Gmail is ramping up its enforcement on non-compliant traffic. Messages that fail to meet the email sender requirements will experience disruptions, including temporary and permanent rejections.”

This policy only applies to messages sent to personal Gmail accounts and if you send close to 5,000 messages or more within a 24-hour period.

Even if you don't, it could be wise to check your DMARC policy as well as your SPF and DKIM presence. Here’s a straightforward walkthrough for you on the setup.

3. How strong is your vocabulary?

I know everyone says to write for an 8th grader, but knowing how to use words correctly helps you become a better writer.

English is my second language, so I enjoy discovering new words and testing my knowledge.

Do you think your vocab is strong? Take a quick test and find out! 

Share your score with me and I'll announce who won next week.

4. Unsubscribe me

A twist on the usual unsubscribe form:

CLASSIFIEDS

💡 Stop guessing how to grow your newsletter: I found a 30-day guided sprint that gives you both strategy and application with: 1-to-1 coaching sessions, unlimited feedback, and tactics that lifted open rates by 107% and revenue by 243%. Get the growth you want. Take 60 seconds and fill out this quick form to get started.

🤝 Lettergrowth - Start Cross-promoting with creators in your niche, one of the best way to grow your audience without spending a dime, plus it helps you network! Start now!

📸 BetterPic - Get Studio Quality AI professional headshots, without a photographer or a photoshoot, Smile!

💰 Acquire the Web - Join 6,000+ buyers in their quest for their next digital investments. Sign up for free

🐝 Beehiiv - Get 20% off your first 3 months on any plan + a 30-day trial on one of the best mailing tools out there. Get started now!

✒️ E-signature - Need to sign documents electronically efficiently? Easy to use? Get 50% extra credit upon your first payment, Try it now!

ONE LAST THING

☝️ Part 1: Get more subscribers from your signup page

Thanks to David for asking how to improve a newsletter signup or landing page.

Here are two tips to improve your signup page:

1. Your headline

A good newsletter signup page does one thing well: it gets the right people to subscribe. That's why your headline must tell visitors exactly WHO your newsletter is for.

Don’t say: News for investors

Say: Market news for real estate investors

Don’t say: Tips for entrepreneurs

Say: Growth strategies for solo B2B founders

2. Your subheading or short description

This sets the expectation for what kind of content your readers get, and when. Think about this like your 'promise of value.'

Examples:

- Every Monday, get short, tactical ideas that help you sell without sounding like you’re selling.

- Get one practical growth idea every Tuesday to help you attract more qualified leads, without burning ad spend.

Does that help you?

I'll be back with 2 more tips next week!