💸 The Great Compression?

💰 Beehiiv To The Rescue

Last month, we featured that Michael Houck believes that the demand for newsletter sponsorships may not keep up with the supply of newsletters coming into the space. Marketing Max also posted that the increased supply will make landing sponsors 10x harder going forward.

This week, Manu from Stacked Marketer, who has sold more ads than most, categorically stated that, from his experience, ad budgets have now shrunk significantly:

He also states that supply has increased, where there is now a competing newsletter in every niche meaning:

However, it looks like a case of beehiiv to the rescue, in launching their ad network yesterday.

Alex Valaitis, from Big Brain Daily, believes this is the biggest launch in the media space of the past decade:

Now, it’s possible for niche newsletter operators to be served up ads, without having to build an ad sales process, work on copy and report on numbers.

Will CPMs and CPCs be lower than what you could get yourself?

Possibly.

But combine this with earning from beehiiv boosts (both web and email) and newsletter operators will now be able to focus their efforts on creating great content.

Alex believes the result of this is a new wave of independent media at scale:

The decreased friction for advertisers (not having to deal with lots of niche newsletters) will likely increase the amount of sponsorship $$$ flowing within the ecosytem.

And with that, over time, beehiiv may in fact be able to increase CPCs for newsletter operators.

Combine this with Wisdom Media’s own Sponsorships.com Newsletter Agency, and it’s an exciting time to be in this space!

🧑‍✈️ Grow Your Newsletter on Auto-Pilot

100+ newsletters are already growing with Refind’s new Conversion Ads. Set your own CPA (for example $1.5) and off you go.

How it works:

1. Refind recommends your newsletter to matching users

2. They can subscribe to your newsletter

3. You get their verified emails into your ESP

Refind is used by industry leaders in the newsletter business space:

Get started today

🏆 Give It Away Now

Alez Zoo from 2nd Mountain posted how using digital products as referral rewards is the way to go, featuring the Sweaty Startup referral program by Nick Huber:

The referral tool used in the image of the post above is Sparkloop, who just released a podcast with Louis talking with Aleyda Solis about how she uses giveways to maximise growth for her SEOFOMO newsletter:

📰 Classifieds

Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out

Sponsorships(.com) Newsletter Agency helps newsletter operators earn more revenue through sponsorships with top brands. Check it out

The Newsletter Is The Business is everything we know about launching, scaling and selling editorial newsletter businesses. Check it out

☝️ One More Thing

From investment banker to pickleball newsletter operator to a newsletter-first media company…