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✅ Verified Subscribers
In this week’s newsletter we discuss how not all newsletter subscribers are verified equally...
The Wisdom Group
July 28, 2023
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Hey there 👋,
In this issue we discuss:
How not all newsletter subscribers are verified equally
Getting 70%+ of your acquisition spend straight back
One of our newsletter acquisitions featured
Cheers!
✅ Quality Over Quantity
Manu from Stacked Marketer posted on X that he has experienced a downturn in sponsorship budgets this year:
The downturn in marketing budgets this year has pushed us to become more resourceful at @stackedmarketer:
🔵 Launched two courses for SM Pro
🔵 Doubled down on quality subscribers and list hygiene
🔵 Improved content curation and creation— Emanuel Cinca (@emanuelcinca)
Jul 25, 2023
So to counteract this he has launched two courses for his $99/m Pro membership, improved the quality of the content, and focussed on only attracting and paying for quality subscribers on Sparkloop Upscribe.
For subscribers to qualify for payment, they need to have at least 1 unique email click in the last 28 days of the screening period.
Being able to define what counts as a qualified subscriber is a great feature of Upscribe. Whereas Swapstack now uses a verification window which you can set (up to 14 days), and beehiiv boosts has a similar verification process (10-17 days for their normal verification process).
💸 What Goes Around Comes Around
Talking of Upscribe, indie creator Anthony Castrio posted that he spent $10K on Facebook Ads last month and earned 70% back:
I spent over $10,000 on Facebook Ads last month.
I got back over $7,000 from Sparkloop.
My effective paid CPA for new readers is about $0.25 cents.
I make about $0.40 cents per reader per month.
You do the math.
This is why newsletters are exploding.
— Anthony Castrio (@AnthonyCastrio)
Jul 27, 2023
This makes the effective CPA just 25c, with Anthony earning it back within the first month. But it’s actually possible to breakeven on acquisition, if you can get your CPA low enough. Within Wisdom Media, we’ve been able to get leads for 30c with tests our agency has done on the platform formerly known as Twitter.
📰 Classifieds
Duuce is the #1 marketplace for buying & selling newsletters. See what your newsletter is worth with their free valuation calculator. Check it out
Sponsorships(.com) Newsletter Agency helps newsletter operators earn more revenue through sponsorships with top brands. Check it out
The Newsletter Is The Business is everything we know about launching, scaling and selling editorial newsletter businesses. Check it out
☝️ One More Thing
And talking of Wisdom Media, Katt Risen from the No Code Exits newsletter just featured the acquisition of Paul Metcalfe’s Lettergrowth by Scott Oldford:
Such an insightful interview with @pauldm in @nocodeexits this week.
Imagine going from idea to 5-figure exit in just 4 months.
Discover how he did it and how he:
1/4
— Katt 🚪nocode-exits.com (@kattrisen)
Jul 28, 2023
Paul was asked how the acquisition happened:
The sale happened via Telegram Chat. We agreed a price, signed a contract and transitioned ownership. Very simple. I can only say it was acquired for 5 figures. It was worthwhile for the time invested in building and running it.
We sure can move quickly at Wisdom Media.
Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes. There are no affiliate links in this issue.